Nice write up! I think we had a back-and-forth about the quick hit placement sometime ago. I quite like it at the beginning because it is a good scene setter the way that you do it.
Al the details about the restaurant including links and contact information can still be kept at the bottom. If people want to know more about the restaurant, then they will keep scrolling and they will find those details at the end.
Subconsciously, it is an interesting provocation to put it at the end because having read the review, one should ask themselves whether they want to go and there’s something about the location that might prompt people to consider it. I have no evidence for that, but I’d like to believe it is true!
I really appreciate this comment, and have been reflecting on it. I genuinely am not sure which is best. The capsule at the top really dimities the user experience for e-mail readers, I think. But for web users, it's better at the top. I made the change because I noticed that my Monday update is a good balance of e-mail vs. web users, whereas the weekly reviews are overwhelmingly consumed in e-mail. I think I'm going to experiment with it at the bottom for a couple of weeks, then run some numbers and see if that tells me anything. But again, really value your perspective.
Nice write up! I think we had a back-and-forth about the quick hit placement sometime ago. I quite like it at the beginning because it is a good scene setter the way that you do it.
Al the details about the restaurant including links and contact information can still be kept at the bottom. If people want to know more about the restaurant, then they will keep scrolling and they will find those details at the end.
Subconsciously, it is an interesting provocation to put it at the end because having read the review, one should ask themselves whether they want to go and there’s something about the location that might prompt people to consider it. I have no evidence for that, but I’d like to believe it is true!
I really appreciate this comment, and have been reflecting on it. I genuinely am not sure which is best. The capsule at the top really dimities the user experience for e-mail readers, I think. But for web users, it's better at the top. I made the change because I noticed that my Monday update is a good balance of e-mail vs. web users, whereas the weekly reviews are overwhelmingly consumed in e-mail. I think I'm going to experiment with it at the bottom for a couple of weeks, then run some numbers and see if that tells me anything. But again, really value your perspective.
So glad you liked it! Thanks for the mention, it really is appreciated.